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The opinions in this article are solely mine, are are not intended to offend or discriminate. All information in this review has been researched on the public domain of the internet.
How to Write a Blog Post for WordPress
Where do you start when beginning an article for your WordPress website? I often get asked whether there’s a process I go through, or if it just comes to mind. To be honest, there’s a bit of both involved.
This article will run you through the process I use, and show you how to write a blog post for WordPress in simple steps. Hopefully it will also encourage you to build out your website with great content.
I also want your posts to rank in the search engines, that’s how you’ll get more web traffic. So make sure you understand the SEO side of article writing.
I will walk you through the following sections to help you write your next WordPress blog.
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Selecting a Keyword
Writing a blog post for your WordPress website is usually done for a reason, to get web traffic. Without website traffic, you won’t get sales, comments, engagement or referrals. With this in mind, you need to find a term that people are searching for on the internet.
For instance, many people are searching for the term ‘how to make money online’. In fact this is one of the largest search terms ever, as it’s currently searched over 135,000 times each month. This whole term is considered one keyword.
I wouldn’t try to rank for this keyword though because the competition is way too great. You need to search for low hanging fruit keywords which has little competition. Using an SEO Keyword Ranking Checker Tool will help you find great keywords like this.
So, depending on the article you want to write about, you’ll need to find a good enough keyword that can be used in the title of your article.
Title & Content Basics
You’ve now got a keyword for your new blog post, that will be used to attract website traffic via SEO. You’ll need to use this keyword in your post tile, as it’s a big ranking factor. Your post title will be prominent when your keyword is searched.
When it comes to writing content, many people in the past have used the keyword multiple times in their article. Posts used to get ranked higher if the keyword was placed strategically throughout. Nowadays though, this is frowned upon by Google, and is known as keyword stuffing.
Today, best practice is to place your keyword once, maybe twice in the article. Ideally, positioning this keyword in the first paragraph lets Google (and your visitors), know what the article is about. If you can’t place your keyword in the first paragraph, use the second.
Apart from using this keyword once in your article, the most important thing is to write your post naturally. Write as if you’re talking to a friend, and explain yourself clearly. You can read more about how to write website content here.
The URL (Uniform Resource Locator) is your website address. Each post you create will begin with your domain name, followed by the ‘slug’ which relates to the post article.
This slug is automatically created when you type in your post title, and will be the exact title with hyphens between each word. This can easily be modified, and if doing so, you’ll want to do it before hitting the publish button. Make sure your keyword is in the URL for SEO ranking purposes. Once a post has been published, Google and other search engines will soon take note, and index the URL.
At any point after this, you can modify the title and/or content, but not the URL.
Images and Other Media
Adding images or video to your website posts is a must in my opinion. The reason for doing so, is to break up your written text, making it more readable.
Firstly, you should have a featured image, which accompanies the excerpt on your blogroll page. I create all my featured images with a program called Visme, an image and visual presentation program that also helps with my social marketing images.
At a minimum, I’d include at least one image per post, although 2 is usually more acceptable depending on how long the article is. Not many people will stay to read your wonderfully written content, if you don’t break it up somehow. Ideally, leave lots of white space and include these graphical representations of the message you’re attempting to portray.
Proofread Your Work
I often get asked to make comment on other people’s articles and you wouldn’t believe the amount of times I come across multiple errors. None of us are perfect, and I’m close to the least perfect, but too many errors on a post is not good.
Not only will Google take notice, but your readers will also. A misspelled word here or there won’t make too much of a difference, but multiple wrong words, grammar errors and lack of punctuation can make a big difference.
Often you may write your articles on a Word document or on Google Docs (which I do). This can then be copied onto your WordPress post. Although Word and Google Docs will pick up a lot of your grammar mistakes, it’s still worth re–reading your work before you publish the article. I always make 10-15 changes when I proofread my articles. It may take up to 30 minutes but it’s worth doing.
Draft, Schedule & Publish
When you copy your work into your actual WordPress post, always ‘Save as Draft’ as you go along. There’s nothing worse than adding in parts, or proofreading only to lose internet connection, and lose all the alterations you’ve made.
Depending on your posting schedule, you may want to schedule posts into the future, or publish as you go. I like to keep ahead of the game and have about 3-4 posts up my sleeve that are scheduled to be published. This is hard to achieve if you’re posting everyday, which is why I try to publish every second day.
One shortcoming that WordPress has, is the scheduling feature. Although I do schedule posts, WordPress doesn’t Publish them for me as I’d like. Scheduled posts should be published, but I find this feature just doesn’t work. So, I just log on each morning and manually publish these miss-scheduled posts.I understand there is a plugin to help with this, but I’m reluctant to install plugins if I don’t need to.
Categories & Tagging
It makes sense to categorise all your post articles. Adding categories to posts allows for visitors to search what they are looking for. For instance, This post will have the category ‘WordPress’ associated to it. Anytime a visitor searches the WordPress category on this website, a list of all WordPress related posts will appear.
You can also create a drop down menu based on categories. This can be hugely beneficial for your website navigation.
Tags can also be used for searching what a visitor is looking for. Although not as useful as categories in my opinion, they will play a part in your visitors search results.
Excerpt for Display
You may notice that when you create a new post in WordPress, there’s a few sections below the post for detailed information. This will vary depending on various plugins that you are using.
What should be common with all WordPress posts however, is an area for the post excerpt. If you don’t enter an excerpt, by default WordPress will fill in the first 55 words written within the post. However, you may not want these first words to be displayed as the post excerpt.
There are times where a more descriptive excerpt is more appropriate. Or, like my posts, I have an affiliate disclaimer at the beginning of my posts to advise my readers that I may make a commission from some sales. I certainly don’t want this as my excerpt.
So, if you’re content with the beginning of each post to appear as the excerpt, there’s no requirement to fill this section in. Otherwise, you may want to write a new excerpt, or copy the first line or two from your actual post to make sure this appears.
Allowing for comments is one of the best things you can do for your website. Some people don’t particularly want this, as they are not open up to criticism. But is closes off the opportunity for better rankings.
You see, the more dialogue on your posts, the better in Google’s eyes. Keeping your posts dormant will not allow for change. Having comments and replying to them will get Google’s attention, and will be like adding extra content to the article.
So make sure you allow for discussion on your posts. Don’t concern yourself with nasty comments, you don’t have to approve them if they are that bad. Although giving a clear common sense reply may be a better option.
Are You the Author
How often do you read articles and wonder who wrote it? More often than not, an author and date will be attached to any written article on the web, but not always.
Some people like to hide behind their work and not show who they are. It’s going to be difficult to become an authority in your field if this is the case. I understand the search engines also prefer a name attached to each article.
Like me however, you can align yourself with your nickname. Each user that is setup on on WordPress has the option for a nickname or preferred name.
All posts have a drop down menu for the author, with a list of previously setup users to choose from. It’s also possible to add a guest author, which you can read more about in this article, how to change post author in WordPress.
To aid your post articles and rank in all the search engines, a little help can go a long way. An SEO plugin will help with this, guiding, supporting and maintaining your website, while you get on with the job of building it up with great site content.
There’s several plugins that can do a good job with this, and I’m often asked what is the best free WordPress SEO plugin. In my opinion, All-in-One-SEO is the best plugin to help with your SEO efforts. You can read more about this by clicking here.
In concluding this post, I’d like to state that just writing a blog and uploading it to the web will not guarantee you success. To become a blogging success, you’ll need to write loads of articles which will inform and engage anyone that decides to read your article.
As you can see in this article, there’s more than just writing. Once you’ve written your content, proofread it, added categories, an author and title etc, you’ll also want to add external and internal links. External links to authoritative websites, and internal links to your own content.
This article ‘5 Best Affiliate Marketing Techniques for Beginners‘ will give you a better idea about these links, and why they are so beneficial.
If you don’t mind writing content, then affiliate blogging can be a lucrative opportunity for you. If you’re not such a creative writer, it’s easy to learn and get better at. Once you start making money, you can then start to outsource your writing. Either way, writing blog posts consistently is the way to get ahead as an affiliate marketer.
Like many people, I struggled in my early attempts to make money online. It's really frustrating when you try product after product, searching for that elusive opportunity that is really genuine.
Eventually though, I learned how to achieve success in the online world with my own website. This website was created to show others how to do it. I direct people away from the poor programs and advise the good ones.
But the simplest and least complicated is [Learn more...]