I’m sure you’ve considered the weight loss niche if you’re about to start a blog. Why wouldn’t you, as it’s a very broad niche. It’s also extremely popular, just imagine how many people are concerned about their weight.
So is weight loss a lucrative blog niche, or is it more likely to suit those following their passion? Both really, and I’ll explain why in this article. You also have the option of narrowing down to a subsection of the weight loss industry, and I’ll show you why this is a great way to get started.
But firstly, is there too much competition?
Is The Weight Loss Niche Too Saturated
I will admit, the weight loss niche is full of competition. Partly due to the fact that weight loss is a very lucrative blog topic, but also because so many people are searching this exact thing.
Vanity is a huge market, and looking good and getting in shape is something many of us desire.
Having said that, the question you want answered is, should you start a weight loss blog with all this competition?
In my opinion, the answer would be yes. Mainly because you’re probably considering this subject because you have a big interest in it. If you don’t have this passion, then I would suggest this is the wrong niche for you.
Just because many bloggers have come before you, doesn’t mean you cannot excel as a weight loss blogger also. Becoming a successful blogger takes time in any niche nowadays, it will just take more time in this specified niche.
Blogging becomes much easier if you have a keen interest in the topic, and you’ll have more motivation to keep going if you enjoy what you’re writing about.
Yes, the weight loss industry is fairly saturated, but that doesn’t mean you should dismiss it.
Targeting Weight Loss Specifics
Because of the saturated nature of the weight loss niche, it’s always better to zero-in on a more targeted area of the industry. This could be losing weight through exercise, various diets or weight loss programs.
If you’re more specific about what you blog about, search engines will recognize that and see you as an authority in that field. Therefore you will rank higher, giving you a much better chance to gain a bigger audience.
This is what blogging (and affiliate marketing) is all about. It’s about getting more people to see your blog, so you can have a bigger influence. Making money via your blog will come naturally, if your blog is successfully nurtured in this way.
Because the weight loss industry is so large, there’s a plethora of sub niches you can choose. There are also loads of product related affiliate sites that you can leverage for every weight loss field. I’ll touch more on this soon.
Diversified Weight Loss Selection Through Keywords
One great way to decide on a sub niche in the weight loss field is by using the ‘alphabet soup’ technique. This is where you simply head over to Google and start typing a phrase.
As an example, we’ll start with ‘how to lose weight A…’, and see what appears. Because we’ve added an ‘A’ after the initial phrase, we are presented with a load of weight loss ideas that begin with the letter A. You can continue through the alphabet until you find a suitable idea.
Then type in ‘weight loss for C…’. You can see a bunch of new ideas that will appear. Again, flip through the alphabet and see what you can come up with.
This is the best way to use keyword selection to come up with various ideas that can be used to begin a lucrative weight loss blog around.
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Finding Lucrative Weight Loss Offers
Weight loss products and offers are everywhere. Yep, because weight loss is one of the largest industries in the world, you can find anything you want to promote from multiple affiliate programs.
Many companies have their own affiliate programs that you can sign up to. Let’s take Weight Watchers as an example. If you go to the bottom of their homepage, you’ll see a link for their affiliate program.
This is the most common place to find an affiliate program of a specific company. If you cannot find it there, the company may be using a third party affiliate network to manage their affiliate program.
This is also a typical practice for many companies.
I do like using affiliate networks as it allows you to manage multiple companies affiliate programs in the one place.
Expanding Down The Track
I mentioned earlier about narrowing down the weight loss niche to get started. It’s the best way to begin and will allow you to gain website traffic earlier than creating a broad topic.
Once you’ve been doing this for a decent amount of time, you could start to expand your niche into different areas. Because you’ve already gained an authority in one section of the industry, there’s no harm in veering slightly outside of this.
Don’t venture too far though, as your website will still want to remain relevant to your initial success. You’ll have worked hard to gain an audience of followers that are targeted towards your initial sub niche, and you still want these followers coming back.
So keep it simple, keep it relative and you’ll stay successful.
Starting Your Weight Loss Blog
There’s a very good chance you probably already know how you’re going to start your new weight loss blog. If not, I can recommend a couple of options.
To start a blog, you will need a domain name and a hosting provider. The hosting provider is used to store all the information you put on your website. One of the better hosting providers to get cheap shared hosting is Bluehost.
They do offer very cheap options starting at only $2.95 per month, but I wouldn’t recommend this. The better option would be $5.45 per month which will give you a slightly faster website, and can cope with a higher capacity of data.
Several years ago I was searching for training on affiliate marketing, and I happened to come across a platform that can help in multiple ways. Wealthy Affiliate not only provides great affiliate marketing training, but they will also give you a hosted website.
This includes a free domain, fast support, tools to help you become successful and a huge community of support. What I really like about WA is that you can try them out for free. In fact you can even keep a free hosted website with limitations, without having to pay a thing.
But, the membership fee, which is reasonable in my view, will provide so much more. Extensive training and full access to all features.
Here’s where you can read my review of Wealthy Affiliate.
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Is weight loss a lucrative blog niche? Yes is it, but you’ll need to be prepared for the competition. There’s ways around this by narrowing down on a sub niche, and this will help big time.
Because weight loss also morphs into the exercise field, so many products can be promoted to help with sales. Leverage exercise, supplements, dieting, sports, food processing equipment and so many other accessories to earn commissions.
This is a great lucrative industry to be a part of, and I’d encourage you to take on the challenge if it’s your passion.
Like many people, I struggled in my early attempts to make money online. It's really frustrating when you try product after product, searching for that elusive opportunity that is really genuine.
Eventually though, I learned how to achieve success in the online world with my own website. This website was created to show others how to do it. I direct people away from the poor opportunities and advise the good ones.
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Disclosure: Links in this post may be to our affiliates; sales through affiliate links will not cost you any more. More info at my disclaimer page
The opinions in this article are solely mine, are are not intended to offend or discriminate. All information in this review has been researched on the public domain of the internet.
I always thought the weight loss niche is oversaturated and one needs to stay away.
You’ve brought a new understanding to this especially with the use of keyword word tools to find topics to write about.
This niche should do well now that many are developing weight gain due to the lockdowns.
I agree with you that getting the right training will be the key to success due to the competition that exists.
When done correctly, any competitive niche can still be lucrative.
I’ve always thought about writing about an area of fitness or health but I figured its an extremely saturated market and my content would struggle to compete. It’s good to be reminded of the techniques that one can use to zero in on a more specific area, so perhaps I will start looking again at potential areas to write about as I am really passionate about keeping fit as it is the one thing that is helping to keep me sane during this crazy time.
Sure is a crazy time Paul, and I’m sure you wouldn’t be the only one to use a passion such as fitness get through it.
Glad my article could help you.
Weight Loss is a very lucrative niche, once you find what part of the niche interests you the most. You must know what inspires you about weight loss. Is it just on how to lose weight or is it how to lose weight and keep it off? Does losing weight and exercising help you lose weight and keep it off? These are but a few of the questions you must ask yourself before you begin. Once, you have a clearer picture on what interests you most, you will need training on how to make your website stand out among the thousands that are online. The training will help you over time to develop a strong and faithful following that will go to the affiliates you suggest which will in turn result in commissions.
You make some great points Jerry, and understanding which section of the weight loss industry interests you most, is critical to a long lasting online business.
Appreciate your input.
Very good write up, The writer take time to analyse the topic to the extent that a newbie can start weight loss blog.
I agree with you that there is a potential in the weight loss niche. The niche is big enough for you to narrow it down and take it from there. The niche for my site is also weight loss but I focus on intermittent fasting and eating whole foods and I do suggest some herbs supplements here and there. Keywords are everything and I think as long as you get yourself the right training on how to blog and win SEO, it is possible to make money in this niche.
So very true Nuttanee. I like the weight lossniche you’ve chosen as it’s extremely targeted to a specific audience. I’d imagine that audience is also large enough to have a huge impact financially.
Wow. I have never run into a website quite like this one. I must say, you really outdid yourself with this article. You have really explained thoroughly how the weight loss niche can be a lucrative option to anyone who is out there looking for the perfect niche in their online marketing endeavors. Websites don’t usually talk about things like this so thank you
Thanks for your kind words Misael.
The weight loss industry can be extremely lucrative if done correctly, and narrowing your niche is the first thing to look at. So for anyone considering this, I’d urge you to not bee too broad in your subject matter to begin with.