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Something has recently triggered me to write this article about whether you should keep a dormant website active or not. If you’re like me and have been tinkering with websites for several years, you may have toyed with the idea of deleting your old websites.

This may not necessarily be the best course of action, there may be some value in your old websites yet. Here’s what I’m talking about.

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How I Dealt With Past Websites

For me, I always thought the best thing to do with my past websites was to just delete them. Eventually Google will unindex the articles and there will be no sign of life.

Why did I do this? Because I wasn’t patient enough to allow Google and other search engines to see my website as an authority site, where I’d start to gain a lot more traffic, and therefore sales.

As a new affiliate marketer that couldn’t afford paid advertising, SEO was my method of website traffic generation. Website traffic with this model can take a long time to achieve, longer than I expected.

Recently though, I’d kept a couple of my old websites and was surprised at what can happen. Just take a look.

Why I Now Keep Past Websites

I started a website in early 2018 and wrote approximately 70 articles in 5 months. Most of these were reviews of Amazon products. I joined the Amazon Associates affiliate program, but because I didn’t get 3 sales in my first 6 months, my account was closed.

This is a requirement of the Amazon affiliate program, and I understand the reasoning. However, unless you get enough website traffic, it’s difficult to achieve this target of 3 sales. I was only receiving 10-20 visitors per say, which didn’t get me the requirement I needed.

I decided to begin a new website, and left this original one idle. So my new website is the one you’re reading now, which was established in July 2018. Because I’ve been actively working on this site for a long time now, I do get some good traffic, which equates to some good commissions.

However, my old website has been sitting abandoned for well over a year. The only thing I did in that time was rejoin the Amazon affiliate program, and replace all the old affiliate links with new links.

This old website started getting some sales about 18-19 months after it launched. I reached the 3 Amazon sales which allowed my account to remain active. Then about 22 months after the launch date, somebody bought a $2,099 bar through my affiliate link. This gave me a $167.92 commission. Here you can see the upturn in sales in a 5 month period.

Upturn in sales from a dormant website

And below you can see the actual sales, with my larger commission highlighted.

Earnings from Dormant Website

I think I’ve learned a lesson from this. Instead of deleting my old affiliate websites, I should have just kept them active because search engines will continue to rank these articles.

My Next Options

So what do I do with this website now? Well, I have 3 options that I can elect from.

  1. Leave the website alone and hope it make more sales.
  2. Sell the website now that it’s proving to earn an income and get traffic.
  3. Write more articles and build the site up.

Firstly, I don’t intend to leave the site alone. I believe this would be the worst option. Although it should make more sales, giving the website more authority by writing more articles would be my preferred option.

I also believe that if I build this website up and begin to get more website traffic and more sales, I can choose to sell it for a much better price down the track.

Your Own Hosting Situation

You may be thinking of the associated costs with keeping a website active if you’re not making money or working on it. I couldn’t agree more with this, especially if you’re using a traditional hosting provider.

Of course, you can add additional websites under a subdomain to keep the costs down, but is this really practical. You could do this, I suppose, but it can have SEO implications.

So, paying for hosting can become expensive if you’re paying for each domain individually. I’ve been able to avoid this dilemma by signing up to a platform that teaches affiliate marketing, and will host your websites.

You can read my article on Wealthy Affiliate here, but basically you pay a monthly / 6 monthly / annual fee, and hosting will be included for up to 25 websites. If you’re somebody that wants to learn affiliate marketing, this is the ideal solution because all the training is provided under the one fee, as is all the internal tools.

Even if you’re not into affiliate marketing, you can still sign up, pay the fee and have your hosting included. It’s a win-win. You can read more about the WA hosting here.

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Wrapping Up

​As I’ve stated, I now believe that keeping your old websites can be a good idea if they have the potential to still earn money. There’s no point if you don’t update the affiliate links though, so make this a priority of you decide not to abandon your site.

You’ll give yourself choices down the track to on-sell, or bring the site back to life by contributing more to it. You can see the potential from my experience, meaning anyone can do this if you give it time.

Patience is the key to any SEO generated website. Give your website time and energy, and your persistence will pay off. The rewards will come by not giving up.

Like many people, I struggled in my early attempts to make money online. It's really frustrating when you try product after product, searching for that elusive opportunity that is really genuine.

Eventually though, I learned how to achieve success in the online world with my own website. This website was created to show others how to do it. I direct people away from the poor opportunities and advise the good ones.

But the simplest and least complicated is [Learn more...]

Disclosure: Links in this post may be to our affiliates; sales through affiliate links will not cost you any more. More info at my disclaimer page

The opinions in this article are solely mine, are are not intended to offend or discriminate. All information in this review has been researched on the public domain of the internet.

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