Creating a website has never been easier than it is today. Hosting providers have made the process much more simple, even to the extent that some now have dedicated website builders. Although this is a great improvement, you still need to fill out the website yourself. So, what are the basics of a website build, and how do you go about getting it to rank?
If you’re new to all this, then listen up. Websites can be setup for different reasons, so you’ll want to decide which category you fall into. You could be creating a travel blog or family website. I know families who create websites for their international family members to keep in touch with their activities. This is a brilliant idea.
You could be looking for an opportunity to make money online. If this is the case, I’d setup your website slightly differently that the normal method. I will mention this as I go along.
So lets get into this and see what you’re going to require as the basics of a website build.
Domain & Host
These are the two major factors that you’ll require to run a website. The domain is going to be connected to your brand and your niche, and will be the website address that will appear in web browsers when visitors find your site.
A domain name can be purchased from a domain registrar, of which there are loads to choose from. I’m sure you’ve heard of GoDaddy and Hostgator. These are two of the more well knows domain registrar’s, but you can get better deals with other companies. Here’s where you can read about how to pick a domain name for your website.
These companies also offer website hosting. What’s hosting you may be thinking! A hosting provider is a place that will store your website. As you can imagine, a website will contain a lot of data, even more so if you’re regularly adding information to it. All this data needs to be stored somewhere, which is the exact purpose of the hosting provider.
They will give you room on their servers that will accommodate your website data. Not that you’d see any of this, all you need to do is sign up, create an account and build your website.
You’re probably wondering which registrar and host to use. In my opinion, if you’re just setting up a website for fun, for a hobby or a family album, any of the common domain and hosting companies would be fine. They all offer competitive rates so compare prices between them.
Hosting to Sell
You may on the other hand, intend creating a website to make money. Although there are a number of ways you can create wealth from building a website, I generally focus on 2 methods, although a prefer the first.
Affiliate marketing is how I make money with this website, along with other websites I own. You can read about how affiliate marketing works here, and if this is the approach you intend taking, I’d recommend getting your domain name and hosting through Wealthy Affiliate. That’s because their membership includes hosting. So, you’ll not only learn affiliate marketing from the best in the business, your hosting is included. Your domain name can also be bought here.
The other path you may want to venture down, is the online store option. Especially if you’re a beginner, getting a payment gateway setup is more difficult through a general hosting provider. You also need to add specific plugins to have e-commerce setup, so I wouldn’t recommend this.
Instead, use Shopify or Big Commerce as your hosting provider. They are specifically geared towards online stores, with payments, shipping, taxes, product variables, all included within the website you’ll be provided. You can also purchase your domain name through the site.
Plan Your Niche Menus
You may already have a fair idea about what you intend to place on your website. If not, get thinking about it. Although a website progresses as you build it out, a plan of attack will be beneficial.
Use Google Docs or Sheets to create a brief outline of your menu structure. Having said this, make it an ultimate menu structure. That’s because you won’t have enough information to fill out a full drop down menu arrangement. This will have to start off slowly and build as you go along.
You’ll want to write down categories that will reflect the information you’ll be providing. As you add content, link it to these categories so you can create a menu from the category later on.
Content is King
Pages and posts are going to be the bulk of an affiliate marketing website. In fact you should also write blogs if you’re running a store website also, this is the way to rank in the search engines such as Google.
You can read about the difference between a page and a post in WordPress here. This will give you an idea of when to use each one. If your intention is to rank highly in search engines (which I suggest you do as it’s much cheaper than paid traffic), then learning to write content targeted towards not only your audience, but also Google, is essential.
You’ll want to learn how to write content for your visitors to take action. By this I mean making a purchase or clicking to an affiliate product. After all, that’s how money is made online! But apart from this, you’ll need to offer value for your visitors to read, or they’ll go elsewhere. So your content is going to be the main component of any website.
Plugins for Advancement
This is similar for different content management systems (CMS is a platform for building a website), plugins are going to help your website functionality. But don’t get carried away with plugins, they can also harm your website.
A plugin is a small program designed to be plugged into your site to improve or offer a function. I use plugins for cleaning out old content such as saved drafts that never get used. Anything that hangs around in your database that is unnecessary, can slow down the loading speed.
Other plugins can be for promotional purposes, image optimisation or to capture email addresses. There are so many useful plugins and they can become addictive when you start installing them. As I said though, I’d advise against using plugins unless you need them. Badly written plugins can give your website issues, and give YOU a headache!
#5. Maintenance to Stay Relevant
If you intend keeping ranked accordingly in the search engines, you’ll want to keep this website of yours updated and maintained. Google loves it when website content is consistent and current. Blog regularly and you won’t lose ranking points.
Visitors may have come across your site before and liked what you have to say. If they check back to your site and nothing has changed, there’s a good chance they won’t be back again.
You also want to make sure any internal or external links, including affiliate links to external websites, are still current. Links to a site or post that is not live, will not look good in the eyes of Google, and can result in a rankings drop.
Plugins and themes are another thing that will need to be updated every once in a while. Whenever a plugin developer updates their plugin, you’ll receive notification of this in your WordPress dashboard, the same goes for your theme. Keeping all plugins and themes updated will give you all the latest enhancements.
#5. Ranking Tools
If you’re building this website to rank in search engines, then you’ll want to use some tools that are provided by these companies. We all know that Google is the most well known and highly used search engine on the internet. What you may not appreciate, is that they offer a couple of tools that will help your website get indexed and keep track of.
Google Search Console (formally Webmaster Tools), is where you can submit any new posts you create, into the Google index. If you already have a Google account, for Gmail perhaps, this same account will be used for Google Search Console.
Google Analytics is the other tools you’ll use to track who’s visiting your site, and how you can make improvements through statistical data. Again, a Google account will allow you to login with Analytics.
Make sure you use these tools, as they’re free, and available to help you build your website rankings.
Tired of seeing Scams or endless fraud sites?
Although these are the basics of a website build, there’s always many other features that can crop up depending on the site you intend creating. Obviously a content management system such as WordPress, a domain name and hosting are the key components that will have you online and live in no time.
After that, it’s all about filling out your website with great content, images or videos. Plugins will allow you to add in special features, such as social media buttons or maps.
Keeping your website well maintained and SEO relevant, is going to retain your high rankings. A website can easily fall off the perch should you let it go. Currently, 85% of websites are inactive, don’t let yours be one of them.
If you have any questions or thoughts on other aspects of a website build, please do not hesitate to leave me a comment below. I will reply as soon as I can!
Like many people, I struggled in my early attempts to make money online. It's really frustrating when you try product after product, searching for that elusive opportunity that is really genuine.
Eventually though, I learned how to achieve success in the online world with my own website. This website was created to show others how to do it. I direct people away from the poor opportunities and advise the good ones.
But the simplest and least complicated is [Learn more...]
Disclosure: Links in this post may be to our affiliates; sales through affiliate links will not cost you any more. More info at my disclaimer page
The opinions in this article are solely mine, are are not intended to offend or discriminate. All information in this review has been researched on the public domain of the internet.