Funnel building is an art in itself, and requires some careful planning. Without a marketing funnel in these years of 2020 and beyond, your chances of successful marketing are slightly diminished.
This is because it’s no longer an easy sell to get people to buy if they don’t trust you. A funnel works in such a way that a visitor learns your story, and get’s funnelled through a series of sequences until they understand more about you, your company or your products.
It’s then, that they may consider purchasing from you. I’ll explain a little more soon, but I’m not the total expert, I’ll leave that up to this guy.
Who Is The Top Expert For Teaching Funnel Building
It probably comes as no surprise to many of you who have been blogging or have an online business website, just who is the top expert for teaching funnel building. In my opinion, the guy that created the most widely used funnel building platform on the internet is ‘the guy’
His name is Russell Brunson, and he created the funnel building software clickfunnels, which is used by many thousands of people in all industries. Russell is the face behind his own clickfunnels brand, featuring in just about all related videos promoting his product.
Many funnel builders have become experts in ClickFunnels, and they too can pass on loads of knowledge. For instance, Spencer Mecham is a super ClickFunnels affiliate, and he provides some free training which includes ClickFunnels tutorials.
But if you’re wanting to learn how to build marketing funnels and leverage them to earn more money, then why not get educated by the guy that created the program.
Who Is Russell Brunson
Although he now resides in Idaho, Russell Brunson is originally from Utah. He consumed himself in various forms of advertising while growing up, determined to become the entrepreneur he is today.
That’s what happens when you take in as much information as you can possibly consume, then capitalize on it to create amazing products that can help loads of other people.
Russell Brunson knew there was a market for creating marketing funnels, because that’s how people had bought products in the past, but without understanding the flow. He saw that buyers would relate to relative stories, become attached to a brand or individual, gain their trust and then finally purchase a product.
This is how Russell’s flagship product ClickFunnels was founded in 2014, by taking all this information and combining it to build on the most widely used professional digital funnel product on the internet.
Why Russell Brunson’s Funnels Work
Russell understands the power of engagement, and how to flow a visitor through the necessary points to end up with a sale. Of course not all visitors end up making a purchase, but a good percentage do.
The interface of Russells funnel program is clean and professional, and full of options. As long as you have a clear path of where you’d like your customers to go, you’ll be provided with the framework to provide this.
Which takes me to, how does all this work?
How Does ClickFunnels Work
Ah yes, ClickFunnels, the masterpiece in Russell Brunsons arsenal. This is a website and sales funnel builder for budding, and successful entrepreneurs. Here’s how it works:
- Multiple types of pages can be created in ClickFunnels, including upsells and downsells.
- Create lead pages, squeeze pages, capture pages, whatever you want to call them!
- Create a flow via built in templates, directing your audience to the next sequence in the funnel.
With the interactive drag and drop layout that ClickFunnels provides, you’ll be able to create wonderful designed pages that will amaze your audience. This creates trust because of the professionalism of your design.
Along with this are the integrations that ClickFunnels works with. You can sync your own autoresponder service to collect email leads, or use the built-in autoresponder service provided by ClickFunnels.
If you have your own online business with a path of how you’ll drive people from a lead magnet, through various steps until they reach your main offer, then the ClickFunnels platform will provide the correct tools and resources to navigate this task.
Russell Brunson’s Products
Getting started with ClickFunnels is quite simple but not everyone wants to jump straight in. The reason for this is because the cost of ClickFunnels means you’ll want to understand how it works first. You don’t really want to spend your first month fumbling around not making that money back.
The great part is that Russell provides some good resources that you can either read or watch first. Along with this, ClickFunnels offers a free 14 day trail, which gives you 2 weeks learning to navigate and experiment with the software.
Some of Russell Brunsons products that you can learn from are listed below:
Traffic Secrets Book – If you’re after more traffic, leads, and sales to your website or funnel then the Traffic Secret book will guide you through so many options to achieve this. Although this book promotes Russells ClickFunnels product, it’s also highly recommended for anyone wanting to learn how to generate website traffic.
DotCom Secrets Book – Digital marketing strategies are what generates sales and that’s what DotCom Secrets is about. Specifically targeted towards helping business grow, by using online funnels. This book will show you all the same processes, funnels, frameworks, and scripts that Russell has used for his own businesses, so you know they work.
Expert Secrets Book– If you want to become more than just a salesperson and move to becoming an expert, this book is for you. Targeting those with more ambition to become an expert authority, you’ll learn how to find your voice, and move away from just selling a product or service.
One Funnel Away Challenge – Russell teams up with other entrepreneurs Stephen Larsen and Julie Stoian to hold you by the hand, and teach you to customize and implement your plan in just 30 days. This is a video course designed to get you to complete the tasks given to you, and make you accountable. This is the shove that many of us need!
30 Day Summit – I love this course because it’s designed to put existing entrepreneurs back in your shoes as a beginner. Russell has gained access to 30 awesome entrepreneurs, and they run you through the exact steps that THEY would take if they lost everything, and we’re back to square one.
Two Comma Club – I believe this is for more advanced entrepreneurs, as it shows how to scale your business from 6 figures, to 7, then even 8 figures per year. Russell even says this is for the ‘1% Crazy’, who want to change the world. If that’s you, then sign up for this 3 day event.
These are Russell Brunson’s top products, among many others.
In my opinion, this guy is the master. You now know who the top expert for teaching funnel building is, the guy who built the top online funnel building software company.
Russell Brunson is so full of energy that he motivates you to get started, or take your business to the next level. Having taken the One Funnel Away course personally, I can speak from experience that it’s well worth the $100 that I paid.
Of course there’s an ulterior motive in that he wants you to use his ClickFunnels product, but that’s totally up to you. If you do use ClickFunnels, you’ll be using top-notch software that will provide all the necessary tools. Alternatively, use your existing website and create your own landing pages, integrated with an autoresponder.
Either way, it’s the education Russell provides that is worth the investment.
Like many people, I struggled in my early attempts to make money online. It's really frustrating when you try product after product, searching for that elusive opportunity that is really genuine.
Eventually though, I learned how to achieve success in the online world with my own website. This website was created to show others how to do it. I direct people away from the poor opportunities and advise the good ones.
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The opinions in this article are solely mine, are are not intended to offend or discriminate. All information in this review has been researched on the public domain of the internet.